12 February 2010
[ BayUndaground.com ] : What's good E-Moe, I'm glad we can have this interview. Please tell us the basics of who you are.
[ E-Moe ] : Yeah fa sho, and thanks for having me. It's truly an honor. And as far as who I am? I go by the name of E-Moe aka $ir E-Moe aka E Major aka the Mob Marley of Rap... and I'm a rap artist and music producer here in Sacramento, California. I've been doin' music officially since '93, and I dropped my 1st solo in 2001-2002 on Brotha Lynch Hung's independent label, Siccmade Muzicc. A lot of people know me for my affiliation with Lynch, Big Hollis, CCH, Double O Smebb, D-Dubb and a few more cats out of Sacramento. Over the past years, I've been doing my best to add to my resume with a few more skills to offer the people around me such as studio engineering, graphic design, promotions, video editing and a few other things I've learned how to do over time.
[ BayUndaground.com ] : How did your rap thing start? I once heard that you were present in the business, but more in the background.
[ E-Moe ] : Yeah that was my thing from the start: to be in the background of things! So I'm glad u brought that up. I started out with a group of family members with a crew we called "The B.O.O.T. Squad" (The Brothas Outta Oak Town). We were all from the Bay Area, livin' in Sacramento at the time, so we started doing music on the side of selling drugs and doin' street stuff. I was the main DJ of the crew, because I had always wanted to be like Jam Master J, Joe Cooley, Jazzy Jeff, Eric B, Mix Master Ice and a few other old school DJs. Back in the day an MC wasn't an MC without a DJ and plan was to be that DJ. So they had some turntables they used to let me keep over the years back when we all lived in the Bay Area. And in due time I had developed the knack for DJing. I started DJing parties on a regular for friends and family and now figured I could be like one of my DJ idols mentioned before.
The main MC of the group, the homie Chris, then called Cool Scott, was the cleanest rapper I ever knew... And this dude was like my family member! I couldn't believe that I knew a rapper so good, so I started to motivate everyone to start a group. Which I would be the DJ of. So as time went on, we started recording a few songs here and there. One member of the group, Ron C., was in a relationship with Suga T, E-40's sister, so they already had the hook up on the studio from them. I was seeing what The Click was doing and figured we could do the same too. So after a few sessions watching their producer and engineer, Studio Tone, put together a beat with the samples we provided, I felt like I could do what he was doing. I knew that I wouldn't be great overnight, but being a DJ and knowing how to blend and mix, I knew I would figure it out in due time.
Before you know it, the group broke up from a lot of street/family issues going on, like when my younger cousin Tone was murdered, and people going to jail. So from there I started making beats from samples and stuff on my own time to get better at it. A few local artist liked what I was coming up with. So I just kept going until I made something happen. At this time I started to go out with my son's mom. It turns out that she was in a previous relationship with Triple 6 aka Sicx. At the time he was doing his thing with Brotha Lynch Hung, with a group called "Nigga Deep", and had just finished the X-Raided's project. These two releases where the biggest things Sac had going on at the time compared to the Bay. So I felt I was in a good place, at the beginning of something new.
Once we met one day, Sicx embraced me with open arms, even though I was the new man in his son's mother's life. With that being said, I was amazed and never really seen a dude react like that to the new guy. It's usually a bunch of drama between the two, which didn't happen at all! So I took it as a sign to follow my dream and this was my ticket. He started inviting me to his studio sessions to help him produce and mix his music for his new album he was workin' on, "Dead 4 Life". Then one day he introduced my to Lynch... I had known about his music and their names seemed to be the biggest thing goin' on the city at the time, so like I said, meeting them was a big part of why I decided to settle in Sac, while all of my other family members moved back to the Bay Area.
At 1st, I got all kinds of back lash for not moving back to the Bay, but my new girlfriend was pregnant and I wasn't about to leave my son out in Sac alone. Plus, I seen that I could be a part of something big if I stayed and showed up whenever they asked me to for FREE!
Soon after, I was introduced to a few artists from the area, including Big Hollis and D-Dubb. Hollis was the person who I took it to the next level with! When we met, it was like lost brothers being united and we hit it of fast the most. We started to produce as a team and I was helping him with his 1st album that he was putting together. For some reason, when I met Hollis, we couldn't stop making music. We were addicted to it and taught each other a lot of things while learning together.
But before then, it was supposed to be us 4, Sicx, Lynch, Hollis and myself, together as one production team. So I came up with the name "Sick Bay Productions" for us to claim as one. "Sick" because Sacramento was known for the siccness, and the "Bay" represented me and where I was from. We were all producing and mixing together, so I thought we should have a lil crew to call our unit. The name went on for a while with the work of Hollis and I, and it appeared on a few releases before everyone started to do their own thing. And when I got a shout out on the outro of Lynch's biggest album to date, "Season Of The Siccnes", that put me on the map 1st! Which really is still the biggest thing my name has been heard till this day! So that's a brief story about how I got started!
[ BayUndaground.com ] : What about your first vocal appearances? When I have a look at my discography the earliest ones are Double O Smebb's solo and the "Now Eat" movie soundtrack.
[ E-Moe ] : Well before that, I was on Big Hollis' album and a few songs from the artists I was producing for at the time, which led to those appearances. Like I said before, I never really wanted to be a rapper, my thing was wanting to be the guy in the background. But since I did know how to do it, I started doing lil things here and there to build my name as a rapper. And really I don't call myself a rapper. I consider myself more of an entertainer. I couldn't really find a place for me to be accepted as a whole which made me start my mission on the side. Which led to me rappin'. I would make a beat that I ended up liking so I would do a song to see how I would sound. And at 1st, I didn't like my voice when I heard it back, so doin' my own songs was something I had to get used to.
My plan was to be a part of something bigger than me, because I never had big money to take my ideas to the next level. And I've always thought that a team is much better than one man doin' it all. So one day, Sicx hit me and said he needed a song for the movie soundtrack they had going. Of course I sent him the best song I had at the time, which was "I'm Doin Bad". It was my 1st solo song that I've recorded and felt good about. I had done many songs before that, but that song was really me to the fullest. When he put it on the soundtrack, I knew then that I had some potential to rap on my own from then. After that, I started recording music more often with hopes of following that song up with an album as soon as I could. I knew at the least, Lynch's fans would hear me, and if even one of them liked it, I was good. So it turns out that a lot of people heard the song and wanted to know who E-Moe was. So from then on, I had to let them know who I was.
And as far as the Double O Smebb feature, that came about from our history of work too. He was a member of the Group CCH (Capitol City Hustlas) that I was producing for. After a few failed group album releases, he started to work on a solo, which I mainly produced, and I just ended up on that song. And that was another record that put me out there like that. I'm proud of any material of mines that has reached a big audience with distribution and promotion. All of those projects have helped my career a lot.
[ BayUndaground.com ] : What makes you different from 100s other northern Cali artists on the mic?
[ E-Moe ] : I think I'm different from all other artists, because I try not to do what everyone else is doin'. I've never been rich, so I can't talk about that. I've never been a gangsta, so I don't talk about that and so on. But I've learned from all kinds of music, so I try to create a vision of who I am as a person. I'm not a battle rapper and I don't claim to have the best lyrics, but I do know that I can do better than most, because of the things I've been blessed to know. If I'm broke, I say that, if I'm sad, I'll make a song about it. Most hide who they really are and I say it's enough of that already in the game. So I choose to come with something different to create my own thing.
Like my 1st CD "Ghetto Gospel", that title means a lot to me. From that title only I decided to change my life a lot! I had stopped selling drugs, settled down with my family and I was always a very spiritual dude throughout my life. With my real name being "Emmanuel" which was one of Jesus Christ's many names, I felt the urge to speak about something that meant something if I was going to rap. Which meant I would always preach the Ghetto Gospel. And that means, I would do and say things that meant something to people from the ghetto or to the people who would like to know a different side it.
I think the so-called hood, or black people if you will, need other option to look up. You see images of drug dealers, pimps, hustlers, hoes, bitches, gangs and stuff like that and you start to believe that's all you have. So I try my best to show other options. So I guess that's what makes me different. And I also pride myself on the notion of everyone coming together to make things better. And most rappers don't do that. The world has taught people to be selfish when you get it, because it might not last. But I see things different, so I make sure my music gives you that feel. Even when I appear on someone else's music, I keep it E-Moe. And that's why I only do certain things with certain people and my name is only so far. Image is everything and I wouldn't want to be known as something I'm not when we have kids lookin' at that image, thinking that's what they should be. Which creates more crime, because none of those things you long for come easy!
[ BayUndaground.com ] : Speaking of your debut "Ghetto Gospel", what do you think about it after 9 years? Was it difficult to start?
[ E-Moe ] : Man, I still love "Ghetto Gospel", 'til this day!!! And no, it wasn't difficult to do at all. I've never heard a bad thing about that CD and it's a trip, because I never really planned the CD to be as big as it was. As I mentioned before, I was just doin' songs as a hobby on the side. But when I got my song on the "Now Eat" soundtrack, and I knew people where listening to it, I had to follow that up. I didn't want people to be askin' years later: "Whatever happened to that dude E-Moe that had that one song...?", so I started working on songs. The name didn't come until I made the actual song "Ghetto Gospel". I knew from my connections that I would be able to put it out, I just didn't know through who. So one day Lynch called me to find a studio to mix a few albums he had. He told me that he was done with Black Market Records and that he had got his label moving now with a good distribution deal. He paid me to mix the COS's and Zigg Zagg's albums and told me he would get on a song for me, 'cause he always liked what I was doing. So we did the song "Split It Down" for my album. Later, Black Market released an unauthorized Lynch's CD called "The Virus" and my song turned up on the album. I had burned a few copies and gave them away and somehow they got a copy of the song and put it on the album without my permission. I guess they got a hold to a CD without a cover, so they didn't know the name of the song (or they could have changed it for legal purposes... til' this day, I've yet to look into it) so they named it "In My Cup". I can't remember how I found out, but even though the song was stolen, and the biggest song on my album, it kind of worked out for me in the end.
Lynch later told me, he didn't have nothing to do with that album, but maybe we should capitalize off of it. Being that my name was being put out there and the song was being heard, we decided to go ahead and let them know where the song came from. Which was my album "Ghetto Gospel".
So I got the album done and turned it in and he put it out. I couldn't believe I had my own CD out all over the world and it did well too. A lot of his fans were on my team from the start. A lot of them had thought it was going to be some more gangsta siccness like the rest of the artists, but it turned out to be a good way to show that Lynch was really doing the label thing with something different on the roster. So once they heard the album, they started to see what I was... Which was me. I wasn't trying to be Lynch or anybody else and it worked! So I'm very proud of that album. People still tell me it's a classic and I sell mp3 digital straight from me all the time, because it's hard to find nowadays. So I know it's a classic when people do that! I'm a fan of music myself, so I know how it is when something is called a classic! And since then, I've been trying to catch that vibe again, so all my albums after that have been a continuance of "Ghetto Gospel". Even though I've put the following music out on my own, I've been able to still keep it movin' from that. So I don't know if he knows it and I'll be sure to tell him soon, but I love Lynch for doing what he did for me. Him putting out my music has given me something to do with my life. From letting me come to session back in the day to the "Lynch By Inch" CD, everything he has done for me has helped me have a life in this game. And I appreciate him for that with all my heart. No one has done as much as he has done for me or nothing of sort for me since! Except for maybe my son's mom (which has done the most behind the scene as far as helping me buy equipment, studio time, etc.), Big Hollis and the homie in France, Dez Jakk. He's coming real close to 1st as the biggest help and supporter in my life as far as this music. But I'm still new to most, so there's a lot more things to do and money to make.
[ BayUndaground.com ] : Then you collaborated with J-Killa of Rollyn 1000 Click. How did that go? Are you still in touch with this camp?
[ E-Moe ] : Oh yeah fa sho, I still talk to J-Killa and I'm trying to get him on the new album just for that reason! I like to show people that I'm still down with the people I been down with. They might not be down with me and ready to move when I move, but my plan is to come back and do what I can to help. But I know how it is, some people have kids and things change in life everyday. So sometimes we have to go our separate ways. But I can call all the people I mentioned, or if not, when I see them, I would hope it would be all luv. Because I know I haven't done anything to anybody but help as much as I could. And that was my thing when we did the E&J group album. I knew that he hadn't put anything out in a while, so I figured it would help him keep his thing moving. So the album happened, because he copped a few beats and had me do his "No One Left" CD cover. So we had been doing business for years. From then we had always been friends, because I respected his hustle. Here he was in a wheelchair and seemed to be doing more than most dudes walking, so I was attracted to that about him.
At the time I had just left Siccmade and decided to do my own thing, 'cause things were moving real slow at the label. This was when Protools was starting to become the next thing and J-Killa had a Protools setup. I wanted to learn how to run it, so I started going to his house to record a few things. We had all gone to the same studio which was called Vision Studios, which he closed down out of nowhere, so we couldn't wait to get our hands on our own stuff. Not that we didn't want to pay for studio time, it was mainly so we could do songs whenever we wanted to. So I didn't want to just be going over there without a purpose, so I suggested we do a group album so I could learn while doing that. Plus I figured, since we already had history from me producing and featuring on his last album, it wouldn't be out of place at all. Plus I wanted to keep my name out there while I was figuring out what was going to happen with my Siccmade relationship. Which I was hoping would turn into a good thing for my label, Pay$tyle Music also. But everybody decided to move on.
So we put together E&J "The Paperchase" in about 2 months of going to J-Killa's house and he pressed it up and put it out. My side of the investment was producing, mixing and engineering the project. And that's been called a classic too. So I'm proud of that one too, just like everything I put out. I know the truth of why it sounds like it does. I know we don't have much money to push it. But I've learned to work with what I have access to. I was also able to learn Protools real good from the time I spent over there. And from that day on, I've been eating off that skill. So I give love to the homie J-Killa for that too.
[ BayUndaground.com ] : Tell me more about your independent record label. What's your hustle? Who's on it?
[ E-Moe ] : Well my label is Pay$yle Music and really the only artist on my label is me for now! And that's really my hustle. I've worked with a few artists, but I've never signed them to my label, because I know what it really takes to be a label. Which my label hasn't become yet. I don't like selling dreams, so if it's not going to be official, I don't want to sign nobody! But like I said, I have worked with a few artists to help them get their names out there and to add few thing to my catalog as a Label. But basically it's just me until I get the label up-n-running like a label should be. Now, it's just me doing everything. No staff, no budget, just me. I have a few people on my team like B.C. from Canada, my homie DJ Loon from KC and a few other artists, producers, and graphic designers I've met over the internet. But basically they call me the "1 Man Band".
But when I do get it all right, I'm signing everybody in sight! From rap, R&B, reggae, rock, gospel or whatever. I want to be the Def Jam of Sacramento. My company has to be in an office you can walk into and be heard. Only then will I sign artists with hopes to make their dreams come true. I plan to have a record company in Sacramento that really is a record company, not just a name you claim like a gang. When you think of record companies in Sac, I want Pay$tyle music to be one of the 1st names mentioned for my quality and always being who I am.
[ BayUndaground.com ] : For the last 9 years your and Pay$tyle's discography got big, could you summarize your projects?
[ E-Moe ] : Yeah fa sho, I've been putting in much work out here on my own to prove that it wasn't just the fact that Lynch put me on. I had to keep it moving after leaving the label to prove that it wasn't all him. And if you ask the real people who know, I was the guy behind a lot of people telling them what to do. So I decided to get my Pay$tyle catalog up with releases I had planned out with a few artists I was working with. I was starting to see that I was gaining some momentum in my career, so I had to keep the fire burning. So I started putting out anything I could get my hands on. And really, I found that I was holding myself back always wanting to have the best which I couldn't afford.
Then the digital age took over and the internet kept me alive. From then I decided to go ahead and put the name E-Moe out there as much as I could. So I put out a few new projects from myself and other artist such as E&J "The Paperchase", my 2nd solo "Once Again" which came with a FREE VCD, then I released a few other projects on other artists like Eighty8 aka C-Dubb "Boss Game" double CD, MouthPeace "Lyrics From The Soul" CD/VCD which was my 1st neo soul R&B project, E-Moe & D-Dubb presents "Feel Good Muzic" vol. 1 compilation, D-Dubb's "Mr. Simpson", Playboii YB "The Gift", my 3rd solo "Never Quit", 4 volumes of my E-Moe Mixtapes series, The Stuntin Boyz Mixtape "Tell Me Where U From" (which was a group with my son Mace Beatz aka Ticks, Lil Sicx, Sicx's son and their older cousin Y.B.), the Double O Smebb "Keep It Lit" mixtape, my 1st digital only release "Leftovers", my latest CD exclusively released in France, called "The French Connection" EP and another R&B / neo soul artist by the name of Mae Gee and her album "Mae Day". Not to mention a lot of features I've been doing over the internet over the years. I put out a few different projects to help me get my name out in other areas and to people who might not listen to rap, which seemed to work well for me. So the name and my catalog is definitely getting out there as we speak!
[ BayUndaground.com ] : The recent official one, "The French Connection", what's the meaning behind the title?
[ E-Moe ] : The meaning comes from me connecting with my homie Dez Jakk from France and putting the project together. He's one of the many people I've met over the years on the internet sending beats and vocals back and forth. I've never seen him or talked to on the phone, but our internet connection was undeniable! He was a dude that I was able to work with more than most of the people that live right in my city. Over the years of knowing him, he was paying me to do graphics, features and buying beats from me. And one day last year, he hit me up asking how much would it take to do like an EP, so he could release it in France to help my name grow a lil more out that way? I was honored that he would even ask me that and I'm always trying to do something others aren't doing to get that WOW effect you need to get attention. So I was with it. So we made a deal, he paid me and I knocked the EP out in about a month and sent it back to him.
Within a couple of months or so he was shipping me CDs & posters to do what I could do with the release around my way. That's how I like to work... if we're doing this, let's do it. I've produced a bunch of stuff people have just sat on, so to see him move like he did. I had to get behind the project and push as hard as I can, I see people sell albums all the time and move on. But I say every album is mines and I treat it as such. No matter who put it out, if I had something to do with it, I make sure I do my part. And that's really what the whole EP is about. He mainly did the production, because I wanted to help him get his name out there as a producer. And with the deal we made, it would've cost much more if I would've produced it as one of my own. I wanted to sound like close to what he had going on over there in France, so it would help him move his investment. So it's all the way me, but just a darker side, because he kind of does dark music, so we ran with it. And there you have it, sure to be another classic indeed.
[ BayUndaground.com ] : I see that you also have something to say in terms of digital releases. What made you focus on such products? I thought it was more typical for upcoming rappers.
[ E-Moe ] : Well I like to try my hands in every form of releasing music. I like to see how things work for myself. And there are a lot of known artist out there who do digital releases. So once I saw that it wasn't just a thing new artist do, I jumped on it to see how it would work for me. Everybody wants to be on iTunes, so I had to make my catalog a lil bigger for the digital world. I'm already knowing that CDs will be out the door soon, just like the cassettes, vinyls and so forth. That's why I did it really. And mainly because you can nowadays, but I also put the album "Leftovers" together with digital in mind. So it was songs I had leftover that I didn't want to go to waste. And listening to music now, I was starting to feel like, if they could put that out, then maybe I should stop being so hard on myself and put some of my unreleased music out before it got too outdated. That's why I made it digital only, because it was just songs I didn't really like at 1st. But as time went by, the songs started to sound better amongst all the crap out there, so I put it out. I only plan to do digital releases when a project will be a reissue or to test the album to see if I should actually invest money into making CDs. Can't sit around with boxes of CDs you didn't sell, that's like looking at money just sitting there!
[ BayUndaground.com ] : Do you really think that music will eventually move solely to mp3s? No albums pressed, no printed covers etc.?
[ E-Moe ] : I know it is. That was the whole plan from the start. It was too many people out here getting tax free money from putting out independent music. Plain and simple! The stuff you see in the digital world isn't happening by accident. The New World will make sure they have better control and making things digital is their way of keeping track of things... Mark my word! The CD will be gone soon!!! Which I hate, but if you can't beat them, you gotta join them, it's how I see it.
[ BayUndaground.com ] : Your recent mixtapes are meant to quench fan's thirst before something bigger comes. What is your next project? When will it come out, where will it be available?
[ E-Moe ] : Yeah fa sho. Again I noticed the mixtape game, so I added that to my mission too. You gotta show the people that you can run with the best by doin' things the best do. So I knocked out a few just to keep the name out there and to try and say some new things to see how they would work! But like you mentioned, it's good way to kill time in between albums, because on my next one I'm trying to step it up a few notches. Which means it has to be the best I can do at that moment. It has to have all the elements of me like DJing, live music and the right features in the right place. I'm trying to do this one like I gotta deal and treat it like I'm really working on a album. All the music I've done has been just doing music the best way I can as a hobby. And I really don't want to put out music like that anymore. I want to show what I really hear in my head! I know I have a lot more to offer, but money puts a hold on all that in the game nowadays. I think if I released music a little bit sooner, I would be getting more out of it. But I can't complain at all! I'm in it for the long haul anyway!
So over the years, I've learned to never say when an album is coming, because things don't always go as planned when you're doing things on your own. But when I do know it's official, believe me, you'll know! Promoting is one of my jobs that I seem to do well. So watch out for my next album "Organized Sound" which is one of the definition of "Music", so just be on the lookout for that. No rush at all, because I stay busy in between albums helping other artists with what they have going on. So I stay active, and it's been that way every since I started.
[ BayUndaground.com ] : Since 2010 is still young, do you have more plans for upcoming year?
[ E-Moe ] : Yeah this year I'll keep going until the album is done and I'm happy with it. But I'm not rushing it. And I'm going to open a studio and do a lil bit of that. Also, this year, I'm focusing on getting all my other companies up and running. Like the Simply Art Graph-X company, The Red C Recording Studio, Moe Promotions, T.O.E. and my video editing/filming company I'm working on. I feel like I'm a O.G. in the game and it's time to offer the next generation my help. My son is just like me, so my thing is to get this company running like it should be and help put the city on the map like it should be... While also leaving something for him to carry on!
[ BayUndaground.com ] : You rap a lot about smoking weed. You must be loving it haha.
[ E-Moe ] : Well I love artists like Bob Marley. And the way he made songs about marijuana made me see that it wasn't just something you do, it was something that meant something deeper to him. So when I talk about weed in my songs, it's because I do love the feeling it gives me when I'm creating. I've been smoking since my early teens, so it's not something I use to enhance my image like others may do. But it's a part of me. And mostly every beat, lyric and graphic has been created with weed in my system. Shit, I don't think I do too much without it nowadays. But that's not to say that I'm promoting that anybody else should smoke, I'm just sayin' what I do.
See, I grew up in Berkeley where the Hippie culture was a strong presence around me and the streets didn't make it any better. It started of as a thing to do as to have fun, but soon it became a must have as I got older. It seemed to make me hear the music better when I was mixing and I used to love to listen to Dr. Dre's "The Chronic" album high, because it seemed like I was hearing everything in the songs. It made me feel like I was digger deeper when I was doing music. I wanted to make my music sound like that in people's headphones one day.
So, I wouldn't say that I love it, it's just a big part of who I am. Ask anybody who knows me. But, keep in mind that I've tried not to be a promoter of smoking weed, I just like to keep it real in my music and tell people a different part of me in every song. Like I might have only 1 song about weed, a song about females, etc. but you'll never hear me talk about 1 thing. So I wouldn't say I love it, I would just say that it's a part of who I am. And since my albums are about me, I gotta tell you how I get down, you feel me?
[ BayUndaground.com ] : Since Pay$style Music was responsible for D-Dubb's debut, is it possible that we'll see a sophomore solo by this R&B artist?
[ E-Moe ] : Well I was responsible for helping him put the album together, but D-Dubb actually put that out on his own label, Dubb-A-Song Productions, which was a slash with my label. I just helped him promote and distribute the record. I was feeling like he wasn't getting what he deserved from the work he has put in, so I told him to put his own music out. That way he wouldn't have to be worrying about his money! So we gathered up the songs he had and did the best we could do.
So yeah, we're working on his new album as we speak with hopes of making it a step up from the last. Neither of us have the money we need to do what we want, but we've learned to work with what we have and go from there. Dubb is a close friend of mine that I met through Big Hollis back in the day and we've been close since then. I was the one who inspired him to do the songs he did with Lynch that put him on the map. So he always comes to me for guidance and help with his project. So I think I'll always be involved with D-Dubb's career.
[ BayUndaground.com ] : You network with CD Baby, I even heard that you mentioned our website - BayUndaground.com - on the graphics of "Never Quit". Thank you by the way. Anyway do you think that Internet can be a strong marketing tool?
[ E-Moe ] : Oh yeah, I love the internet. I seen it coming before a lot of my peers, so I started messing with the next real heavy. And CD Baby has been a good place to sell my product. I've been through a lot of sites and I think CD Baby is the good for me. So since I found them, I've been able to push a hard line without a deal. Not saying that I wouldn't want a deal, but it's always good to get your money coming straight to you. So I ran with it. And soon a lot of people started to follow. That could only mean that I was on on the right path, so I really got into internet marketing. I've made a lot of money off of Myspace, Soundclick, Siccness.net, Facebook, Twitter and all that stuff. So the internet has proven itself to me. No big problem with shipping and pressing more than I have to and the internet tells me if I should press a record or not.
And with sites like BayUndaground.com you can use those places to promote your music most of the time for FREE! So I value that! That's why I put your name in the CD. Things like reviews and interviews give you the feeling like you can do it too. So when I see those things happen on sites, I feel like I'm in something bigger than a magazine and most things stay online forever. With a magazine for instance, once that issue is gone and you didn't pay to be in the next issue, the consumer might forget about you. So I love what the internet is doing for me. And I feel like since I pay a bill every month to use the internet, I should somehow earn a return on my investment. So I didn't get internet service until I knew I needed it. Since then, I've been able to make my campaign look just as big as any other artist in certain people's eyes. People tell me all the time that I should be on a major label from the work they see me put in. Which shows me that I do belong here.
[ BayUndaground.com ] : Even though there are lots of illegal downloaders...?
[ E-Moe ] : Yeah even though! I look at downloading different than others might think. I see it as a good thing. I kind of feel honored when I see my music somewhere for FREE download. Sometimes I even put it out there myself for free. And the reason is because I think it's a free promotion. Most of the time, if someone downloads one of my releases for free, it turns them on to who I am and they end up wanting to know more. Maybe if I was a bigger artist it would hurt me more, but at my stage of the game, it can do nothing but help. My music isn't something people think they should be bootlegging, so I really don't have a problem like that as of yet, but if or when it starts, I still consider it an honor...
I feel like once I got you, then I got you... no matter if you downloaded it for free or not. Then it'll be up to me to make music that you would want to buy in the future. And illegal downloaders help that by helping to spread the music. So if you can, download whatever music of mines you see for free. Then you'll know what I'm about and want to hear more. So it's a big help if you ask me.
Not to mention that I truly believe the industry is behind it all. I mean we didn't create computers that can do these things. Do you really think that they didn't know what would happen when they created the CD burner? Do you think it was possible they didn't know music would be able to be downloaded from the internet for FREE? All these things we use to do anything were created by someone with a plan behind it. And if you see it my way and sit back and look, you'll probably see it my way too. Things had been put in place to stop the independents from making so much money without the government knowing. So bootlegging was created. So then what happens is, a rapper can't go around and sell his album out of the trunk, because the people have already gotten it for free. So the artist end up running to the few majors left with the numbers they've sold and fans they gained and sell their souls to keep surviving! That's what happens. And to those don't read books about your history, you would never know that all of this is by design and a part of a big plan. The US has control of the whole world, so why do you think they would let us keep getting away with making big money, right under their noses and not get a cut. All of it belongs to them anyway! The money you make belongs to them, the clothes you wear, the house you live in, everything is connected to ownership. So before I get to political, I'm a leave it that... lol!
[ BayUndaground.com ] : Big thanks for the interview, E-Moe.
[ E-Moe ] : I got to say thanks to BayUndaground.com for supporting me since day 1. A lot of people claim to support you, but they fall off when they see the glamor leave. But I'm a real dude so I keep it real with people who keep it solid with me. If anyone reading this interview would like to contact me, you can visit my website at paystyle.net and get at me there. You can find my MySpace, Facebook, Twitter and a bunch of stuff right there. You can visit CD Baby, iTunes or Google and search for "E-Moe" and a gang of stuff will pop up. Right now it's about me so I got to say that I'm proud to still be doing music when it's so hard to do so. My fans, or as I call them, Friends, keep me going more than I do myself, so to anyone who has ever supported my Pay$tyle movement, I send true love from my heart. You guys are the ones who help me feed my family off my talent and I thank you for that.
Other that, I'm sure I left a few things out, but this was a great interview, and you asked me a few questions I've been waiting to answer. So keep doing what you guys do over there, for artists like us over here.
1 Luv, E-Moe aka $ir E-Moe aka E Major aka The Mob Marley of Rap! paystyle.net